Welcome to the webinar summary of our informative session on “Unlocking the Power of Amazon Advertising for Dealerships.” Hosted by Erin Richmond, the Chief Experience Officer at sMedia, and presented by Vasilios Lambos, an Amazon ads expert and CMO of Cognition, this presentation delves into the vast potential that Amazon advertising holds for automotive dealerships.
sMedia has been at the forefront of digital advertising for dealerships since 2012, and we are excited to share the exciting possibilities that Amazon advertising brings to the table.
In this presentation, we covered a wide range of topics, starting with an in-depth understanding of the behavior of auto shoppers. We highlighted that 63% of vehicle buyers go through life-changing events before purchasing. Amazon’s extensive data resources can be harnessed to precisely target and personalize ads to capture the attention of these potential buyers effectively.
Here are the key takeaways from our presentation
- Leveraging Amazon’s Data: We discussed how Amazon provides valuable user data, demographic insights, and automotive audience data, enabling precise targeting for your dealership’s campaigns.
- First-Party Data and Audience Layering: Learn how to create tailored campaigns by combining first-party data with audience layering techniques.
- High-Intent User Base: Discover the significance of Amazon’s high-intent user base and how it can benefit your dealership.
- Dynamic Ad Templates: Explore using dynamic ad templates to effectively promote different inventory types, from vehicles to service offers.
- Expanding Reach: Understand how Amazon advertising extends your reach through streaming TV and connected devices.
- Amazon Garage: Learn about Amazon Garage, where users provide information about their vehicles. This dataset can be utilized for highly personalized targeting.
- Advertising Opportunities: Explore the opportunities offered by Amazon advertising for automotive dealerships, including dynamic display, streaming TV, and streaming audio.
- Average CPM: Get insights into the average CPM (cost per thousand impressions) for different ad types, including display, TV, and audio.
- Availability in Canada: Discover that Amazon advertising is available in Canada and explore the possibilities for RV, Powersports, and other automotive verticals.
- Dealerships and OEMs: Understand how both dealerships and OEMs (Original Equipment Manufacturers) can benefit from Amazon advertising.
- High-Intent Shoppers: Learn how physical visits to dealerships by Amazon shoppers indicate higher intent and cost-consciousness.
Our presentation sheds light on how Amazon advertising can be a game-changer for your dealership. It enables you to reach potential customers more effectively, deliver personalized messages, and maximize Amazon’s extensive user data. We hope you find this information valuable as you explore the exciting world of Amazon advertising for your dealership.