Drive interested buyers to your VDPs
sMedia Inventory is Dynamic VIN Level Advertising
that brings Engaged Prospects to your VDPs.
Our solution includes:
- Google Search Ads
- Google Display Ads
- Google Remarketing Ads
sMedia Inventory places your inventory in front
of buyers at every stage of the buying cycle.
How to beat the competition
Car buyers spend the average 16 hours of researching their vehicle online. To keep you ahead of the
competition, sMedia Inventory brings your dealership to the forefront of buyer’s browsing experience.
A buyer in the dealer’s geographic area starts to
browse websites that trigger customized banner
ads and search text. They appear for the exact
type of car a buyer is looking for that is also in
Once a buyer shows proclivity towards a specific
vehicle, an ad displays at the top of the Google
search results and everywhere buyers go to
consume information. The ad drives traffic
directly to the VDP of interest.
When a buyer visits a listing on the dealer’s
website, sMedia Inventory adds them to a
retargeting list and continues to display the
exact type of vehicle that the buyer is looking for
through banner ads, bringing them back to the
inventory, and sMedia Inventory automatically
syncs every 15 minutes with the dealer’s
database to stops advertise any vehicles that
have been purchased and removed from their
Western GMC Buick turned to sMedia inventory to
attract Engaged Prospects and bring them back to
After just a month of sMedia targeting and
optimization, Western GMC Buick’s Click Through
Rate for Display Ads was 26% higher than the
Their Cost per Click was 5x lower than their
competitors’ CPC, while Cost per Engaged Prospect
remained at $3.59.