February 2 2021 — FirePower Capital announced today that it has provided sMedia Ventures Inc. (“sMedia”), a leader in predictive analytics, artificial intelligence and online advertising for the automotive industry since 2011, with a term credit facility for $3.5 million CAD. sMedia will use the capital to grow their automotive dealership customer base and strengthen its proprietary marketing tech platform.
Marshal Finch, CEO of sMedia, said, “We’re thrilled to be partnering with FirePower as we continue to scale our business. The additional capital will help us support our existing customer base of 600+ dealerships and expand our sales and marketing teams.”
“FirePower is great to work with. They really took the time to understand our business and what the key drivers are. They structured a deal that aligned with our objectives. We are excited to have their support to grow the business,” said Ryan Seeds, CFO of sMedia.
“sMedia impressed us with its resiliency and ability to innovate through the pandemic, adapting to their customers’ changing needs while continuing to grow. sMedia’s customer base has faced unprecedented challenges for nearly a year now, and sMedia’s new offerings launched this past year, in addition to their well-established platforms, helped move the dial in the right direction for those 600+ dealerships. This is the type of company FirePower looks to partner with,” said Trevor Simpson, Associate Partner at FirePower Capital.
sMedia is a technology company providing digital marketing solutions primarily to the automotive, power sports, marine, RV, and high-end electronics industries. Using proprietary tracking technology, sMedia is able to help their clients understand their online traffic deeper, increase total sales opportunities, decrease marketing cost per sale, and reach sales targets in a predictable manner.
About FirePower Capital
FirePower Capital is the private capital and M&A advisory firm built for Canada’s entrepreneurs. Its team of 30+ deal professionals helps their mid-market businesses complete mission-critical transactions by advising them or investing in their companies directly. For more information please visit www.firepowercapital.com.
Marketing Manager, sMedia Ventures Inc.
Partner & COO, FirePower Capital