The new revamped sMedia website and blog are here!

There’s no better way to celebrate 2019 than to start it with the new sMedia website and blog.

Our new website reflects the wide range of products and services we offer to Automotive industry and beyond.

With our new blog, we aspire to fill in the gap of education for automotive marketers we often encounter.

Here’s what you can learn about while browsing our revamped website.

How to increase marketing efficiency in your dealership

In traditional dealership advertising – whether it’s radio, TV, newspaper or direct email – GMs (General Managers) usually use one metric to evaluate ROI (return on investment): how many people come through the door.

When dealerships adopt online marketing, they lose focus in vanity metrics that have little to no correlation with sales.

Marketers start chasing traffic spikes, bounce rate, time on page, or number of clicks and hit the wall with advertising campaigns. They target wide segments of unqualified traffic for low engagement at a high cost.

Our solution to unactionable marketing is called Engaged Prospect Metric.

We analyze hundreds of the behavioral indicators of your customers such as click patterns, searches, VDP interest, and condense them down into one easy to understand metric – Engaged Prospect.

The Engaged Prospect Metric shows dealers how many serious buyers they have on their website at any given time. Our studies have proven these behavioral indicators to be the highest correlated statistic to sales.

To help marketers make the most out of their campaigns, we optimize all of our ad services for Engaged Prospects.

How to increase car sales

Each car on your lot has its buyer. It’s the matter of how you spot and bring them to your VDPs.

By advertising your inventory to Engaged Prospects, we attract new buyers, put you ahead of the competition, and increase car sales without breaking the bank. In particular:

  • Engaged Prospect Retargeting – brings interested buyers back to dealer’s VDPs at one of the lowest costs in the industry
  • Engaged Prospect Lookalike – attracts buyers just like dealer’s Engaged Prospects and guides them to VDPs
  • Engaged Prospect Lead Ads – converts interested buyers into leads while they browse their social media feeds
  • sMedia Inventory – attracts and retargets Engaged Prospects during each stage of the buying cycle.

How to increase website leads

Best online leads come from your website. They cost less and close more often.

If your website doesn’t convert leads, it decreases the effectiveness of all ad spend.

We developed AI-driven website optimization products to enhance your website performance and ensure it’s not the case:

  • AI Lead Optimizer – streamlines all customer data to automatically deliver the highest converting button combination for each buyer in your VDP. Psst: 147% increase in conversion rates may occur.
  • Smart Offer – presents a coupon to an interested buyer when they are most likely to convert into a lead on the VDP.

What’s coming next?

2019 opens a new chapter in sMedia story.

Our international team has grown to 60+ bright employees who are working on the next generation of end-to-end products and services for dealers.

We master our craft by enhancing our current portfolio and invest in continuous employee education.

You can catch us at SaaStr Annual on February 5-7 in San Francisco, as we thrive to keep sMedia at the forefront of SaaS innovation.

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