sMedia Inventory

Dynamic VIN Level Advertising: driving interested buyers to your VDP’s.

inventory marketing

sMedia Inventory gives your vehicles maximum online exposure with Dynamic VIN Level Advertising that drives in-market buyers straight to your vehicle detail pages.

engaged traffic

More engaged users

We don’t just send website traffic, we drive engaged customers right to your vehicle detail pages. These engaged customers are more likely to convert!

reduce turnover time

Reduce turnover time

Some vehicles don’t receive organic visits. Advertising on the VIN level solves this challenge by driving in-market shoppers directly to your VDP’s.

trackable transparent

Turn key, trackable & transparent

Our exclusive platform not only makes set-up quick and easy, it provides transparent, up to the minute data you can trust.

Vehicle shoppers spend an average of 16 hours researching their potential
vehicle purchases online. That’s why it’s crucial to have a strong online
presence to catch these potential buyers at whatever stage of the buying cycle they’re at. The buying cycle can be broken up into 4 different stages:

vehicle research

1) Research

The shopper is interested in purchasing a new vehicle, but isn’t sure exactly which type of vehicle would work best for them. If the shopper is in your geographic area and looking at automotive reviews on different websites, customized banner advertisements will appear for the exact type of car they’re looking for that you also have in your inventory.

2) Shopping

This is where the rubber meets the road. Once the shopper is interested in a specific type of vehicle and searches for the vehicle on Google, an advertisement displays at the top of the search results that leads to your website.

vehicle shopping

3) Consideration

Once the shopper visits a listing on your website, sMedia Inventory adds them to a retargeting list and is able to follow their website browsing and continue to display the exact type of vehicle that the shopper is looking for through banner advertisements.

4) Purchase

Once the shopper purchases a vehicle from your inventory, sMedia Inventory automatically syncs every 15 minutes with your website’s database, and stops advertising any vehicles that have been purchased and removed from your website.