sMedia Inventory

Drive interested buyers to your VDPs

sMedia Inventory is Dynamic VIN Level Advertising that brings Engaged Prospects to your VDPs

Our solution includes:

Google Search Ads
Google Display Ads
Google Remarketing Ads

sMedia Inventory places your inventory in front of buyers at every stage of the buying cycle.

How to beat the competition

Car buyers spend the average 16 hours of researching their vehicle online. To keep you ahead of the competition, sMedia Inventory brings your dealership to the forefront of buyer’s browsing experience.

Research

A buyer in the dealer’s geographic area starts to browse websites that trigger customized banner ads and search text. They appear for the exact type of car a buyer is looking for that is also in dealer’s inventory

Shopping

Once a buyer shows proclivity towards a specific vehicle, an ad displays at the top of the Google search results and everywhere buyers go to consume information. The ad drives traffic directly to the VDP of interest

Consideration

When a buyer visits a listing on the dealer’s website, sMedia Inventory adds them to a retargeting list and continues to display the exact type of vehicle that the buyer is looking for through banner ads, bringing them back to the VDP

Purchase

A buyer purchases a vehicle from the dealer’s inventory, and sMedia Inventory automatically syncs every 15 minutes with the dealer’s database to stops advertise any vehicles that have been purchased and removed from their website

Success Story

Western GMC Buick turned to sMedia inventory to attract Engaged Prospects and bring them back to VDPs.

After just a month of sMedia targeting and optimization, Western GMC Buick’s Click Through Rate for Display Ads was 26% higher than the industry average.

Their Cost per C lick was 5x lower than their competitors’ CPC, while Cost per Engaged Prospect remained at $3.59.