Smart Offer

Increase website leads with precise VDP targeting

Generic marketing on VDPs creates clutter

Unnecessary pop-ups, banners and sticky bars destroy the website experience and prevent buyers from contacting your dealership.

Incentives at the right place, at the right time

Instead of pushing all offers indiscriminately, Smart Offer presents a coupon to a buyer when they are most likely to convert into a lead.

Smart Offer converts Engaged Prospects on your VDPs with timely and relevant “next action” experiences.

How Smart offer works?

01

Find Engaged Prospects

We track behavioural cues of your VDP traffic to spot Engaged Prospects – buyers who are actively shopping for the cars you have on the lot

Perfectly-timed delivery

Relying on machine learning, we determine when a buyer displays the highest purchasing intent to compliment their buying journey

02
03

Convert buyers into leads

Triggered by behavioral characteristics, Smart Offer displays a banner incentivizing a buyer to leave their contact information in return for a discount

Technically speaking

Non-intrusive

We present an offer when we spot buyer intent. You don’t have to worry about annoying your traffic

Perfectly timed delivery

Advanced algorithms determine when a buyer is most likely to convert

Customizable offers

Don’t guess. Test multiple offers simultaneously for both pre-owned and new vehicles

Device-friendly

Offers are delivered to buyers regardless of the device

Right to your CRM

We connect to most CRM platforms, ensuring no lead falls through the cracks

No hassle

We’ll get you up and running in less than XX hours

The Results

Indy Honda

Indy Honda partnered with sMedia to bring Engaged Prospect back to VDPs they were most interested in and incentivize them with a Smart Offer coupon.

In total, Indy Honda invested $600/month not including the margins they sacrificed from their 200$ off coupon. The solution yielded 44 website leads, of which 11 were closed with Cost per Acquisition $54.54.

Campkins RV Center

Campkins RV Center implemented Smart Offer to increase the effectiveness of their website. Their close rate hovers at 10%.

Out of 50 coupon fill outs, 5 deals are potentially going to close. Considering an average $10k made per sale and $100 Smart Offer cost, the ROI of sMedia solution reaches up to 500x.

With Smart Offer, Campkins RV Center puts discount money in the right place.

Help buyers choose your dealership

Get more website leads to stay ahead of local dealers

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