How to optimize VDPs to increase
website leads and car sales

Trusted by over 450+ automotive dealerships in North America

September 7, 2018   10:00 – 11:00 AM PST

The best quality online leads
come from your website

They cost less and close more often.

Meanwhile, car dealers rarely optimize websites for higher conversion rates.
Most are locked in with a third-party vendor that manages their website.

Critical buttons on the VDP like “Get a quote” or “Contact us” are placed and
designed primarily for aesthetic purposes. They rarely get A/B tested to see
which button drives more clicks.

What does an inefficient website
cost to the dealer?

It decreases effectiveness of all ad spend. Unless your VDPs convert,
valuable traffic becomes wasted – so do leads and potential sales.

Numbers speak for themselves – the average conversion rate for a button
click on a VDP is only 0.5%.

Make the most out of your traffic
with AI Lead Optimizer

We created VDP optimization solution called AI Lead Optimizer to increase
efficiency of dealer’s website so it converts more leads that tend to close

During the webinar, you’ll discover how artificial intelligence can help dealers
deliver the highest converting button combinations that yield action, increase
leads and grow sales.

You will learn how to:

  • Get more quality leads from VDPs using Artificial Intelligence
  • Show the highest converting Call-to-Action button combinations
  • Increase form fill outs and button conversion rates by 100%

Hosted by

Dean Finch

Head of Sales at sMedia

There’s a buyer for every car on
your lot - Dean is here to help you
spot and convert yours. With 26
years in Sales Management, he’s
uniquely committed to pairing
dealerships with the best-fitting
solutions to increase leads and sell
more vehicles.

AI Lead Optimizer at a glance


dealerships optimize
with us




average increase
in button conversion

Our results

After using AI Lead Optimizer for just a month, Rome Nissan increased
button clicks on their VPDs by 147% – from 275 to 680 clicks*. As a result,
engaged customers filled out 97% more lead forms. Rome Nissan
gathered 77 fill outs instead of 39.


Hear from our customers


Kurtis Anderson

Internet Director
Knight Automotive Group

At Crestview Chrysler we look for ways to get more
leads as all dealerships continually do. We were
pleasantly surprised at the success we had with
installing sMedia’s Button Optimization solution using
Artificial Intelligence. We were able to achieve a 103%
increase in online leads from our website.

Let Artificial Intelligence do the work

Join our webinar to increase button conversion
rates by 100%

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