sMedia Inventory

Drive interested buyers to your VDPs
sMedia Inventory is Dynamic VIN Level Advertising that brings Engaged Prospects to your VDPs
Our solution includes:
  • Google Search Ads
  • Google Display Ads
  • Google Remarketing Ads

sMedia Inventory places your inventory in front of buyers at every stage of the buying cycle.

How to beat the competition

Car buyers spend the average 16 hours of researching their vehicle online. To keep you ahead of the competition, sMedia Inventory brings your dealership to the forefront of buyer’s browsing experience.

01Research

A buyer in the dealer’s geographic area starts to browse websites that trigger customized banner ads and search text. They appear for the exact type of car a buyer is looking for that is also in dealer’s inventory.

Shopping02

Once a buyer shows proclivity towards a specific vehicle, an ad displays at the top of the Google search results and everywhere buyers go to consume information. The ad drives traffic directly to the VDP of interest.

03Consideration

When a buyer visits a listing on the dealer’s website, sMedia Inventory adds them to a retargeting list and continues to display the exact type of vehicle that the buyer is looking for through banner ads, bringing them back to the VDP.

Purchase04

A buyer purchases a vehicle from the dealer’s inventory, and sMedia Inventory automatically syncs every 15 minutes with the dealer’s database to stops advertise any vehicles that have been purchased and removed from their website.

Success Story

Western GMC Buick turned to sMedia inventory to attract Engaged Prospects and bring them back to VDPs.

After just a month of sMedia targeting and optimization, Western GMC Buick’s Click Through Rate for Display Ads was 26% higher than the industry average.

Their Cost per C lick was 5x lower than their competitors’ CPC, while Cost per Engaged Prospect remained at $3.59.

sMedia Inventory at a glance

No long term contractsWe aim to win your business every month based on our performance
Flat management feeWe offer transparent and unbiased feedback on your ad campaigns
Regular check-insYour dedicated Account Manager ensures your positive ROI each month
High engagement at low costsMedia Inventory CPC is 5x lower than the industry average
Quick setupWe’ll get your custom ads up and running in less than 3 days
Cross-platformCompatible across all devices
Attract in-market buyers to your VDPs
Increase sales with one of the lowest CPC in the industry
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