Head of Creative
Tayler oversees local sales, process workflow and the graphics department. Before Tayler met Marshal and Regan. He attended Saskatchewan Polytechnic studying Graphic Communications.
Being a part of a young and ambitious team, Tayler convinced local business owners give sMedia a chance and started to manage local sales and design. His strive for creative excellence helped sMedia to become one of the top 500 fastest growing companies in Canada.
Chief Executive Officer
Marshal is a digital innovation pioneer and CEO at sMedia. In that order. The first car he ever bought was 1988 Acura Legend. Marshal’s dad helped a 18-year old purchase an 18-year old car.
Years after the coincidence, Marshal co-founded sMedia and helped 450+ dealerships across North America match customers to their ideal vehicles. Marshal is a visionary in all things Finance, Product, Development, Marketing, Customer Service and Sales.
Prior to co-founding sMedia, Marshal gathered his experience at Iqmetrix and RROC, later consulting large ad agencies and government organizations like MGM communications, Sasktel, and Sask Energy. He met his co-founder Regan at one of his concerts. Their mutual passion for digital marketing sparked a new friendship and a new company.
It is Marshal’s strategic vision and a growth mindset that made sMedia one of a handful of Google SMB Channel Partners for Automotive in 2017. As a Google certified expert, Marshal led sMedia to become Top Google Partner in 2014 and 2015. With his alignment, focus and execution, sMedia won a New Business Venture of the Year award from Regina Chamber of Commerce.
Marshal graduated from SIAST with a New Media Communications Certificate. On weekends, you can catch him hunting or fishing (outdoors, anyone?), and playing a video game or two.
VP of Accounts
Prior to co-founding sMedia, Regan was a pirate. Literally. He was Captain Morgan for Saskatchewan, and it was as fun as it sounds. Regan was creating positive and exciting brand experiences to consumers.
Modern day pirate career ended abruptly when Regan was fired. Being a relentless optimist, he would tell you that failure is a blessing is disguise. And there’s a good reason for that. What may seem as a set back opened up another door for Regan. He ran into his co-founder Marshal while giving a concert. They hit it off and founded sMedia shortly after.
Currently, Regan oversees Account management and builds lasting relationships with his clients. Under Regan’s management, sMedia maintains one of the lowest churn rates in the industry. He’s that good.
In 2012, CBC recognized Regan’s achievements in the Automotive world with a Future 40 under 40 award. Due to relentless humanitarian efforts, he was also granted a Young Humanitarian Award from Red Cross.
Regan graduated from the University of Regina with a Psychology and Philosophy degree. You can often run into him at local concerts performing on stage.
The first car Regan ever bought was a Mercury Topaz. Now, he’s helping hundreds of dealerships across North America maximize their car sales.