Facebook & Instagram Marketing
Who is an
We analyze hundreds of shoppers behavioral indicators, such as click patterns, searches, VDP interest, and condense them into the Engaged Prospect Metric (EPM)
These browsing behavioral indicators indicate purchase intent. Think of it as digital body language.
An Engaged Prospect is a shopper exhibiting behaviors that indicate they are more likely to be a buyer.
How Engaged Prospect Retargeting helps
We maximize ad investment by following up with engaged shoppers instead of random clicks
We follow up with interested buyers on Facebook & Instagram without knowing contact information
We make the most out of your web traffic by increasing the likelihood the buyers choose your dealership to visit
HOW ENGAGED RETARGETING WORKS
We use a proprietary combination of behavioural cues on your VDPs to determine whom to spend your ad dollars on
We automate ads for every vehicle in your inventory and target them on Facebook and Instagram news feeds of the customer
The retargeting ad selectively shows a vehicle that best matches your customer’s interest and takes them straight to the VDP
more clicks for the average budget
more clicked on than Google Retargeting Ads
Engaged Prospect Lookalike
Attracts new in-market buyers just like your customers
A Lookalike Audience is a great way to drive demographically similar buyers that are demonstrating online behaviors like your current engaged shoppers.
Engaged Prospect Lookalike targets shoppers predicted to convert with a vehicle that is relevant to them.
How we make it happen
We track buyers behavior on your VDPs to identify Engaged Prospects among your VDP traffic
We pass this data to Facebook and formulate a Lookalike Audience with similar traits to your Engaged Prospects
We target their Facebook and Instagram newsfeeds with a tailored carousel ad showcasing up to 10 vehicles, each linked directly to the VDP