Engaged Facebook Marketing

Bring interested buyers back to the exact vehicles they engaged with and find others just like them

Who is an
Engaged Prospect?

We analyze hundreds of shoppers behavioral indicators, such as click patterns, searches, VDP interest, and condense them into the Engaged Prospect Metric (EPM)

These browsing behavioral indicators indicate purchase intent. Think of it as digital body language.

About the EPM

How Engaged Prospect Retargeting helps

Find Engaged Prospects

We maximize ad investment by following up with engaged shoppers instead of random clicks

Get Smarter

We follow up with interested buyers on Facebook & Instagram without knowing contact information

Capitalize on your traffic

We make the most out of your web traffic by increasing the likelihood the buyers pick your dealership to visit

HOW ENGAGED RETARGETING WORKS

01

We use a proprietary combination of behavioural cues on your VDPs to determine whom to spend your ad dollars on

We automate ads for every vehicle in your inventory and target them on Facebook and Instagram news feeds of the customer

02

03

The retargeting ad selectively shows a vehicle that best matches your customer’s interest and takes them straight to the VDP

THE RESULTS

20X

more clicks for the average budget

21X

more clicked on than Google Retargeting Ads

Engaged
Prospect
Lookalike

Attracts new in-market buyers just like your customers

A Lookalike Audience is a great way to drive demographically similar buyers that are demonstrating online behaviors like your current engaged shoppers.

Engaged Prospect Lookalike targets shoppers predicted to convert with a vehicle that is relevant to them.

How we make it happen

01

We track buyers behavior on your VDPs to identify Engaged Prospects among your VDP traffic

We pass this data to Facebook and formulate a Lookalike Audience with similar traits to your Engaged Prospects

02

03

We target their Facebook and Instagram newsfeeds with a tailored carousel ad showcasing up to 10 vehicles, each linked directly to the VDP

Here’s the proof

Campkins RV Centre and sMedia partnered to create and target Lookalike audiences for Facebook advertising campaigns.

After a month, the dealership witnessed $0.50 Cost per Engaged Prospect and $0.28 Cost per Click – cost 9x lower than the average Cost per Click in Automotive which is $2.24.

Optimizing with sMedia further, Campkins RV Centre upgraded their Lookalike campaign to a Carousel Lookalike campaign which lowered Cost per Click to $0.15 and Cost per Engaged Prospect to $0.35