Stop spending money on disinterested traffic
When you rely on conventional ad metrics, you target the wrong audience and waste valuable marketing spend.
There’s a buyer for every car on the lot – spot and attract yours
Why not conventional ad metrics?
All digital vendors have different key performance indicators like bounce rate or page views
These performance indicators show the health of a campaign but don’t correlate with sales
Only half of your buyers contact you in advance. Lead forms and phone calls are roughly half of the picture
Measure Engaged Prospects, sell more cars
We analyze hundreds of the behavioral indicators of your buyers such as clicks patterns, searches, VDP interest, and condense them into Engaged Prospect Metric.
It shows how many serious buyers you have on your website at any given time. Now, you can match your cars to people who are actually shopping for them.
Our studies and clients have proven Engaged Prospect Metric to be the highest correlated metric for sales.
Laser-focus your marketing strategy
Campaign Performance
Only half of your buyers contact you in advance. Lead forms and phone calls are roughly half of the picture
Inventory performance
Monitor inventory that is underperforming and focuses needed attention towards increasing deliveries
Vendor performance
Transparently assess which digital vendors are helping grow your business and which ones are not
More Engaged Prospects = More Sales
Performance Auto Mall
Performance Auto Mall evaluated their monthly campaign performance.Out of all cars that scored below average on the Engaged Prospect Metric, 23.9% were sold that month.
Out of all cars that scored above average on the Engaged Prospect Metric, 57.5% were sold.
Vehicles with the Engaged Prospect Metrics above average were twice as likely to sell
