Engaged Prospect Metric

Universal digital metric that saves you money

Stop spending money
on disinterested traffic

When you rely on conventional ad metrics, you target the wrong audience and waste valuable marketing dollars.

There’s a buyer for every car. Identify these engaged shoppers and what they want.

Measure Engaged Prospects
Be more efficient

We analyze hundreds of the behavioral indicators of your buyers such as clicks patterns, searches, VDP interest, and condense them into Engaged Prospect Metric.

It shows how many serious buyers you have on your website at any given time. Now, you can match your cars to people who are actually shopping for them.

Our clients have seen significant savings as a result of using the Engaged Prospect Metric.

Laser-focus your marketing strategy

Campaign Performance

Only half of your buyers contact you in advance. Lead forms and phone calls are roughly half of the picture

Inventory Performance

Monitor the engagement on your inventory to determine what is in demand in your market

Vendor Performance

Transparently assess which digital vendors are helping grow your business and which ones are not

Engaged Prospects ARE MORE LIKELY TO BUY

Performance Auto Mall

Performance Auto Mall evaluated their monthly campaign performance. Out of all cars that scored below average on the Engaged Prospect Metric, 23.9% were sold that month.

Out of all cars that scored above average on the Engaged Prospect Metric, 57.5% were sold.

Vehicles with the Engaged Prospect Metrics above average were twice as likely to sell

Maximize engagement at lower cost

The Engaged Prospect Metric can help you get more efficient and effective