Who is an Engaged Prospect?
Your buyer’s browsing behavioral indicators of their intent. Think of it as digital body language.
We analyze hundreds of customers behavioral indicators, such as clicks patterns, searches, VDP interest, and condense them into Engaged Prospect Metric.
Our studies have proven it to be the highest correlated metric to sales.
your dealership top-of-mind
Gain a competitive advantage without breaking the bank.
While we keep your CPC 9x lower than the average in Automotive, new buyers will encounter ads from your dealership at every stage of the buying journey
Attracts new in-market buyers just like your customers
A Lookalike Audience is a way to drive new buyers of socio-economic status and online behaviors similar to your current engaged VDP shoppers.
Engaged Prospect Lookalike targets buyers predicted to convert with a relevant vehicle that makes it hard to scroll away, at a place where they are most likely to see an ad.
How we make it happen
We track buyers behavior on your VDPs to identify Engaged Prospects among your VDP traffic
We pass this data to Facebook and formulate a Lookalike Audience with similar traits to your Engaged Prospects
We target their Facebook and Instagram newsfeeds with a tailored carousel ad showcasing up to 10 vehicles, each linked directly to the VDP
Here’s the proof
Campkins RV Centre and sMedia partnered to create and target Lookalike audiences for Facebook advertising campaigns.
After a month, the dealership witnessed $0.50 Cost per Engaged Prospect and $0.28 Cost per Click – cost 9x lower than the average Cost per Click in Automotive which is $2.24.
Optimizing with sMedia further, Campkins RV Centre upgraded their Lookalike campaign to a Carousel Lookalike campaign which lowered Cost per Click to $0.15 and Cost per Engaged Prospect to $0.35