Engaged Prospect Lookalike
Who is an
Engaged Prospect?
We analyze hundreds of shoppers behavioral indicators, such as click patterns, searches, VDP interest, and condense them into the Engaged Prospect Metric
These browsing behavioral indicators indicate purchase intent. Think of it as digital body language.
Keep your dealership
top-of-mind
Gain a competitive advantage without breaking the bank.
While we keep your CPC 9x lower than the average in Automotive, new buyers will encounter ads from your dealership at every stage of the buying journey
Attracts new in-market buyers just like your customers
A Lookalike Audience is a great way to drive demographically similar buyers that are demonstrating online behaviors like your current engaged shoppers.
Engaged Prospect Lookalike targets shoppers predicted to convert with a vehicle that is relevant to them.
How we make it happen
We track buyers behavior on your VDPs to identify Engaged Prospects among your VDP traffic
We pass this data to Facebook and formulate a Lookalike Audience with similar traits to your Engaged Prospects
We target their Facebook and Instagram newsfeeds with a tailored carousel ad showcasing up to 10 vehicles, each linked directly to the VDP
Here’s the proof
Campkins RV Centre and sMedia partnered to create and target Lookalike audiences for Facebook advertising campaigns.
After a month, the dealership witnessed $0.50 Cost per Engaged Prospect and $0.28 Cost per Click – cost 9x lower than the average Cost per Click in Automotive which is $2.24.
Optimizing with sMedia further, Campkins RV Centre upgraded their Lookalike campaign to a Carousel Lookalike campaign which lowered Cost per Click to $0.15 and Cost per Engaged Prospect to $0.35
MORE LOOKALIKE SHOPPERS MEANS MORE OPPORTUNITIES
Join hundreds of dealerships driving traffic that converts
