Dynamic Direct Mail Retargeting
Why Direct Mail?
- Plan Ahead
- Purchase In-store
- Engage with Direct Mail
Direct Mail Drives Consideration
- Direct Mail
We put you ahead of the competition
On average, buyers visit less than 2 dealerships before purchasing a vehicle. Dealers are facing increasing competition to become the dealership of choice.
sMedia brings your dealership to the forefront of the shopping journey by retargeting Engaged Prospects, or interested buyers, with relevant offers – sent directly to their mailboxes.
How Dynamic Direct Mail Retargeting works
We use a proprietary combination of behavioural cues to spot Engaged Prospects among VDP traffic.
We match an Engaged Prospect with their mailing address and auto-generate a customized postcard showing vehicles they were most likely to purchase.
The postcard invites Engaged Prospects to visit their local dealership and exchange the postcard for an offer of the dealer’s choice.
Gauge and retarget purchase intent
Sign up and we will get you up and running