Dynamic Direct Mail Retargeting

Increase the number of walk-ins

by mailing a discount offer for a relevant vehicle to interested buyers

Why Direct Mail?

88%

of key purchase decisions involve the home

BY CATEGORY

Auto

94%
FINANCE

91%
retail

82%

89%

of key purchase decisions are pre-planned and discussed with others

Those that discuss purchases with their family/friends more likely to:

Plan Ahead
Purchase In-store
Engage with Direct Mail

Direct Mail Drives Consideration

Prior to Purchase

Time of Purchase

Online
Social
Direct Mail
In-Store

Time of Purchase

61%

of recipients say that direct mail influenced their purchase decision

Follow up with anonymous traffic

Provide a relevant offer by mail

Sell more vehicles from your lot

We put you ahead of the competition

On average, buyers visit less than 2 dealerships before purchasing a vehicle. Dealers are facing increasing competition to become the dealership of choice.

sMedia brings your dealership to the forefront of the shopping journey by retargeting Engaged Prospects, or interested buyers, with relevant offers – sent directly to their mailboxes.

How Dynamic Direct Mail Retargeting works

01

Spot

We use a proprietary combination of behavioural cues to spot Engaged Prospects among VDP traffic.

02

Match

We match an Engaged Prospect with their mailing address and auto-generate a customized postcard showing vehicles they were most likely to purchase.

03

Invite

The postcard invites Engaged Prospects to visit their local dealership and exchange the postcard for an offer of the dealer’s choice.

Gauge and retarget purchase intent

Sign up and we will get you up and running in less than 48 hours