Data does not have any
intrinsic value on it’s own
It is useful only when it is interpreted correctly and is used to create positive changes within your company.
Data needs
a filter &
a purpose
Without data,
you’re just another person with an opinion
W. Edwards Deming
Without an opinion, you’re just another person with data
Milo Jones and Philippe Silberzahn
WHAT IS ATTRIBUTION?

Marketing Attribution reporting gives you the framework around which to evaluate your overall marketing efforts,
be they paid or organic.
Tracking conversion paths and call to actions can help you determine what is having the greatest impact on a shopper’s decision to take the next desired step. Understanding the channels, campaigns, and timing of the conversions lets you evaluate how and where your marketing is making an impact.
There are different attribution models that weigh these relationships between traffic and conversions, the most used being First and Last Click. But neither do an effective job of identifying the assists that keep opportunity in your funnel.
Datasherpa has six attribution models

First Click

Last Click

Last Click Non-Direct

Linear

Position Based

Time Decay
Are you tracking the messy middle?
Your shoppers don’t make purchase decisions in a straight line
Many prospects spend an indefinite amount of time in a state of indecision, between exploring and evaluating their options… in the ‘Messy Middle’.
If you focus only on the first or last click of a shopping journey, you aren’t getting the whole picture. Give credit for assists where credit is due.
DataSherpa helps you understand the entire customer journey
How they found you – What kept them coming back – When they converted
Export ANY Report
ANY TIME
Get an overview of your sales & conversion funnel
Get current spends and engagement on your live inventory
GET MORE REPORTS THAT HELP YOU
CONNECT THE DOTS
DataSherpa has 22 different reports to help you segment your data and evaluate performance based on your exact needs.
COMPETITOR TOOLS
CAN’T MEASURE UP TO
LinkedIn
Share