Picture someone managing a dealership service department, constantly addressing staffing issues, putting out fires with difficult customers, and managing the on-the-ground details every day. Sound familiar? It can be challenging – to say the least – to focus on improvement and growth, especially for your marketing budget that’s paltry compared to the sales teams.
Attribution is the key to building customer loyalty and retention for auto services.
No one really knows if there will be a recession, or a challenging economy, or what will come next given the last 3 years have been so unpredictable, but it’s good to be prepared. The best way to win when you get thrown curveballs, is to get back to basics.
We’ve scoured the automotive community for insights and some of these are sure to help. (ASOTU and the All Things Used Cars podcast were great sources of information for this piece – they are fantastic resources we recommend subscribing to if you don’t already.)
It’s that time of year again. Time to look back and evaluate what went wrong, and what you did right. No one can really tell you what next year will bring, but somehow you’re expected to know and plan for it. A dealership marketing budget doesn’t define itself, you do.
Even if you aren’t a novice, it’s always good to review your process.
When I started to write this, my initial thought was to write about how dealers and the automotive industry are facing some upcoming challenges with inventory and inflation… but I stopped myself because in all reality the automotive industry and dealers in particular have been turned on their heads for the last 3 years. So I’m going to start with,
“Hold on to your hats. We’re in for another wild ride.”
