How-To

HOW TO WIN 2023

January 23rd, 2023

No one really knows if there will be a recession, or a challenging economy, or what will come next given the last 3 years have been so unpredictable, but it’s good to be prepared. The best way to win when you get thrown curveballs, is to get back to basics.
We’ve scoured the automotive community for insights and some of these are sure to help. (ASOTU and the All Things Used Cars podcast were great sources of information for this piece – they are fantastic resources we recommend subscribing to if you don’t already.)

Setting Your Dealership Marketing Budget for the new year

December 19th, 2022

It’s that time of year again. Time to look back and evaluate what went wrong, and what you did right. No one can really tell you what next year will bring, but somehow you’re expected to know and plan for it. A dealership marketing budget doesn’t define itself, you do.

Even if you aren’t a novice, it’s always good to review your process.

Making Marketing Decisions in A Tough Market

November 16th, 2022

Making Marketing Decisions in A Tough Market

Erin Richmond
Head of Customer Experience

When I started to write this, my initial thought was to write about how dealers and the automotive industry are facing some upcoming challenges with inventory and inflation… but I stopped myself because in all reality the automotive industry and dealers in particular have been turned on their heads for the last 3 years. So I’m going to start with,

“Hold on to your hats. We’re in for another wild ride.”