Spring is right around the corner, and you know what that means for dealers – vehicle sales season is coming up.

March is traditionally the biggest month of the year for car sales. In the US, vehicle sales plummeted in March 2018 compared to the previous year (according to Statista).


Vehicle sales of major car brands in the United States between December 2017 and December 2018 (in units)

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The Automotive industry is no stranger to digital advertising.


Both US and Canadian markets are continuously increasing investment in digital advertising and marketing. eMarketer experts forecast consistent growth in digital ad spending for Automotive through 2020.

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In traditional dealership advertising – whether it’ radio, TV, newspaper or direct email – GMs usually use one metric to evaluate ROI (return on investment): how many people come through the door.

When dealerships adopt online marketing, they lose focus in vanity metrics that have little to no correlation with sales. Marketers start chasing traffic spikes, bounce rate, time on page, or a number of clicks and hit the wall with advertising campaigns. They target wide segments of unqualified traffic for low engagement at a high cost.

Ad spend becomes a liability rather than an investment.

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