How to attract in-market buyers: a guide to Lookalike campaigns [Infographic]

A Lookalike Audience is a way to reach new buyers who are likely to be interested in your VDPs because they are similar to your best existing customers on Facebook.  

Facebook Lookalike campaigns attract buyers of socio-economic status and behaviours similar to your current engaged VDP shoppers.

At sMedia, we have achieved buzz-worthy results with Lookalike Campaigns. In this post, I’ll show you how to do the same.

So, why should dealers bother with Facebook Lookalike audiences?