Spring is right around the corner, and you know what that means for dealers – vehicle sales season is coming up.

March is traditionally the biggest month of the year for car sales. In the US, vehicle sales plummeted in March 2018 compared to the previous year (according to Statista).


Vehicle sales of major car brands in the United States between December 2017 and December 2018 (in units)

A Lookalike Audience is a way to reach new buyers who are likely to be interested in your VDPs because they are similar to your best existing customers on Facebook.  

Facebook Lookalike campaigns attract buyers of socio-economic status and behaviours similar to your current engaged VDP shoppers.

At sMedia, we have achieved buzz-worthy results with Lookalike Campaigns. In this post, I’ll show you how to do the same.

So, why should dealers bother with Facebook Lookalike audiences?

Purchasing a car used to be a lot simpler for both – the customer and the dealer.

A customer would visit different lots and test-drive multiple vehicles, giving a salesperson the opportunity to gauge purchase intent. A salesperson would ask a customer for contact information before they leave and re-engage later with a warm prospect.

Now, customers prefer to do most of their research and consideration online.