At sMedia we pride ourselves on never staying still. When COVID-19 hit, we kicked our collective innovation into high gear to provide solutions and offer value at no cost to dealerships affected by COVID-19.
Remember the last time you were relying on Retail Delivery Registration (or RDR) to hit your monthly targets?
Every Q4 dealers face a harsh reality – the sales targets add up from previous months. Dealers often have to turn to RDR as they barely hit yearly sales targets.
With the growing demand of sales targets from the OEM, not to mention mid-month target change at times, how do you keep up in this volatile landscape?
A Lookalike Audience is a way to reach new buyers who are likely to be interested in your VDPs because they are similar to your best existing customers on Facebook.
Facebook Lookalike campaigns attract buyers of socio-economic status and behaviours similar to your current engaged VDP shoppers.
So, why should dealers bother with Facebook Lookalike audiences?
Purchasing a car used to be a lot simpler for both – the customer and the dealer.
A customer would visit different lots and test-drive multiple vehicles, giving a salesperson the opportunity to gauge purchase intent. A salesperson would ask a customer for contact information before they leave and re-engage later with a warm prospect.
Now, customers prefer to do most of their research and consideration online.