Behind the Wheel

Hard & Soft Conversions

August 15th, 2022

There’s a lot of lingo out there when it comes to digital marketing, especially in the automotive space. 

At sMedia, we’ve run into a few scenarios where a vendor may be using a term like lead or conversion and it’s not totally clear as to what they’re referring to. We encourage our dealers and our team to clarify when they’re having conversations exactly what they mean, asking questions like “what are you counting as a lead?” and “what is a conversion in this report?” 

Vendor reports sometimes only measure those things that the vendor requires for their product or service to perform well. We, therefore, think it’s essential for dealers to have a solid understanding of terms like conversions, leads and attribution mean so that you can have better conversations with your vendors and your sMedia Customer Success Manager. 

Ready to learn? Read on.

Behind the Wheel

How To Unlock Opportunity on the Microsoft Network

July 18th, 2022

Every week on “Behind The Wheel” we look for an opportunity to provide some value to dealerships, and this week is all about real opportunity. Like how to reach new audiences with that all-important factor… money to spend. The Microsoft Network is a platform that allows you to advertise on Microsoft Edge, Microsoft Bing, MSN, Yahoo, DuckDuckGo, CBS Sports, Fox Business, and Outlook. (Some placements are not available to Canadian advertisers). 

Commonly overlooked by automotive marketers, the Microsoft Network is more valuable than most think. Let’s dig into why this might be an opportunity to generate more conversions for less.

Behind the Wheel

Technician Recruiting Tips

June 27th, 2022

Here at sMedia, we are helping auto dealerships manage digital transformation by empowering their teams through tech enablement. (And also recreation, real estate, and electronics sellers.) Our Behind The Wheel blog is here to help answer some of the tough questions like GA4 (coming soon), and provide expert analysis and updates on topics and tools that impact the industry.

As if chip shortages weren’t enough, the industry is faced with a massive mechanic shortage. Our People and Culture expert delves into some of the whys, and what you can do to improve your mechanic situation.