February 2 2021 — FirePower Capital announced today that it has provided sMedia Ventures Inc. (“sMedia”), a leader in predictive analytics, artificial intelligence and online advertising for the automotive industry since 2011, with a term credit facility for $3.5 million CAD. sMedia will use the capital to grow their automotive dealership customer base and strengthen its proprietary marketing tech platform.
When you walk into a new spacious office of sMedia, you won’t find a room of company’s CEO, Marshal Finch. In fact, you won’t find anyone’s room – sMedia has adopted an activity-based working.
“Our team can choose between a variety of different work stations, each designed for a specific activity – quiet space, sales call, brainstorming area etc.” Marshal says. “No one has a single dedicated workplace, but they can work in the kind of space that best supports the type of work they are doing on any given day.”
Today at the Collision conference in Toronto, sMedia is launching Vroomance – the world’s largest car marketplace that aggregates more vehicles than all other car marketplaces combined. Vroomance provides the most accurate, up-to-date market data on 16 million vehicles, while the second closest car search engine gives access to only 4.5 million cars.