Automotive Marketing Blog

VDP Optimization

The best and the worst Financing type buttons for your VDP’s

February 5th, 2019

In the previous blog post on VDP optimization, we took a close look at a seemingly attractive “Test Drive” button group and how well such buttons actually convert leads.

Spoiler alert: “Test Drive” buttons don’t yield high conversion rates.

Another popular type of buttons visitors often encounter on dealers’ websites are Finance buttons. In this post, we will take a closer look at which Finance buttons have the highest chance of converting your visitors into warm leads.

Company Updates

sMedia named as one of the Top 5 Technology companies in Saskatchewan

February 1st, 2019

Katrina German, a tech consultant based in Saskatoon, identified 5 most innovative technology companies in Saskatchewan, and sMedia made the list!

Company Updates

sMedia receives funding from Espresso Capital

January 15th, 2019

sMedia team is happy to announce a closed funding round led by Espresso Capital.


Grow Car Sales

How to bring buyers back to your VDP: sMedia Retargeting vs Typical Retargeting

December 28th, 2018

Purchasing a car used to be a lot simpler for both – the customer and the dealer.

A customer would visit different lots and test-drive multiple vehicles, giving a salesperson the opportunity to gauge purchase intent. A salesperson would ask a customer for contact information before they leave and re-engage later with a warm prospect.

Now, customers prefer to do most of their research and consideration online.

VDP Optimization

How to optimize VDP for more leads: avoid the “Test Drive” trap | Video

December 27th, 2018

Many dealers we speak with tend to overlook the potential of their websites.

By not converting interested buyers into leads, marketing managers in dealerships are simply wasting costly ad traffic.

The antidote to a low-converting website lays in putting your data to work.

Company Updates

sMedia launches new website and blog

December 27th, 2018

The new, revamped sMedia website and blog are here right in time for 2019!

Our new website reflects the wide range of products and services we offer to the Automotive Industry and beyond.