Automotive Marketing Blog

Behind the Wheel

The GA4 Standards Council is Working for You

July 4th, 2022

sMedia is happy to announce that we are a founding member of the Automotive Standards Council for GA4! 

The newly established Automotive Standards Council consists of thought leaders from the automotive industry who want to establish a set of standards for the new GA4 analytics platform. Council members will come together to establish a baseline for Google Analytics 4 tracking and event measurement.

Behind the Wheel

Technician Recruiting Tips

June 27th, 2022

Here at sMedia, we are helping auto dealerships manage digital transformation by empowering their teams through tech enablement. (And also recreation, real estate, and electronics sellers.) Our Behind The Wheel blog is here to help answer some of the tough questions like GA4 (coming soon), and provide expert analysis and updates on topics and tools that impact the industry.

As if chip shortages weren’t enough, the industry is faced with a massive mechanic shortage. Our People and Culture expert delves into some of the whys, and what you can do to improve your mechanic situation.

Behind the Wheel

Make Hiring Easier with Smart Resume

June 20th, 2022

Finding the right talent is tough right now. On next week’s Behind The Wheel our Peoples and Culture expert will provide an extensive strategy guide on hiring for those hard-to-fill positions. (Did someone say Auto Technician?)

This week we want to highlight a new feature that has been added to our Smart Offer tool at no additional cost. We call it Smart Resume, and it’s actually very simple in design.

Behind the Wheel

Pitfalls of Display Advertising

June 13th, 2022

How to get better results from your display advertising.

You’ve seen them; Banners that pop up over your YouTube videos, the square image that we ignore on a recipe blog, or worse yet, the ad that takes over our entire screen when we’re trying to read a news article online. Even if you dislike some kinds of display advertising, they CAN BE a very efficient and effective way to create brand recognition and drive traffic to your site from various places across the internet when set up correctly. 

So how do you tell if your display campaign is set up incorrectly if you don’t have access to the ad account?

Behind the Wheel

BAD LEADS CAN COST YOU: How to Improve quality

May 10th, 2022

Leads have ruled dealership conversations for a very long time, and rightfully so – an opportunity to engage with a customer should never be taken for granted. That being said, there is such a thing as a bad lead, and bad leads cost your dealership time, money and morale.  

Company Updates

Who’s Tracking Your Website Traffic?

April 25th, 2022

sMedia is driving the digital transformation in automotive. Watch for semi-monthly News Desk updates with offerings and education from our team of smartie pants’.

Company Updates

sMedia Ventures Inc. Receives Growth Credit Facility From FirePower Capital

February 2nd, 2021

February 2 2021 — FirePower Capital announced today that it has provided sMedia Ventures Inc. (“sMedia”), a leader in predictive analytics, artificial intelligence and online advertising for the automotive industry since 2011, with a term credit facility for $3.5 million CAD. sMedia will use the capital to grow their automotive dealership customer base and strengthen its proprietary marketing tech platform.

Grow Car Sales

Helping Dealerships Navigate Covid-19

May 20th, 2020

At sMedia we pride ourselves on never staying still. When COVID-19 hit, we kicked our collective innovation into high gear to provide solutions and offer value at no cost to dealerships affected by COVID-19.

Grow Car Sales

How to avoid RDR and hit sales targets before Q4

December 17th, 2019

Remember the last time you were relying on Retail Delivery Registration (or RDR) to hit your monthly targets?  

Every Q4 dealers face a harsh reality – the sales targets add up from previous months. Dealers often have to turn to RDR as they barely hit yearly sales targets.

With the growing demand of sales targets from the OEM, not to mention mid-month target change at times, how do you keep up in this volatile landscape?

Company Updates

sMedia opens a new office with a results-only work environment

November 14th, 2019

When you walk into a new spacious office of sMedia, you won’t find a room of company’s CEO, Marshal Finch. In fact, you won’t find anyone’s room – sMedia has adopted an activity-based working. 

“Our team can choose between a variety of different work stations, each designed for a specific activity – quiet space, sales call, brainstorming area etc.” Marshal says. “No one has a single dedicated workplace, but they can work in the kind of space that best supports the type of work they are doing on any given day.”