Automotive Marketing Blog

Marketing Efficiency

Dealerships: are you wasting advertising dollars on poorly merchandised inventory?

October 8th, 2019

It’s no secret that dealerships invest a significant amount of money on their advertising. You could probably open your email right now and find a new opportunity to spend $1000, but should you? What happens when you have seemingly great campaigns but you still aren’t getting results? 

Company Updates

sMedia is #1 fastest-growing company in Saskatchewan in 2019

September 20th, 2019

sMedia is Saskatchewan’s Fastest-Growing Company in 2019.

“Since the beginning, we aimed to create more local jobs and contribute to Saskatchewan’s economy,” says Marshal Finch, sMedia CEO.

Company Updates

sMedia becomes the 30th fastest-growing company in Canada in 2019

September 12th, 2019

Today, Canadian Business recognized sMedia as the 30th fastest-growing company in Canada in 2019! We are thrilled to be among the most ambitious, innovative and successful businesses in Canada.

Company Updates

sMedia becomes a finalist for the Abex Export Award

August 20th, 2019

We are thrilled to announce that sMedia is one of the Finalists of the Saskatchewan Chamber’s 2019 ABEX Award in the Export category.

Events

sMedia CEO Marshal Finch discusses how AI helps automotive businesses and consumers in the space

July 11th, 2019

sMedia CEO Marshal Finch talks AI to the Automotive Marketplace at Investing News

*The interview originally appeared on Investingnews.com Interview conducted by Georgia Williams; article text by Dorothy Neufeld.

Company Updates

sMedia launches Vroomance – the largest vehicle marketplace in the world

May 20th, 2019

Today at the Collision conference in Toronto, sMedia is launching Vroomance – the world’s largest car marketplace that aggregates more vehicles than all other car marketplaces combined. Vroomance provides the most accurate, up-to-date market data on 16 million vehicles, while the second closest car search engine gives access to only 4.5 million cars.

Grow Car Sales

Top advertising techniques to stay ahead of the competition this spring sales season

March 6th, 2019

Spring is right around the corner, and you know what that means for dealers – vehicle sales season is coming up.

March is traditionally the biggest month of the year for car sales. In the US, vehicle sales plummeted in March 2018 compared to the previous year (according to Statista).

Engaged Prospect Lookalike

How to attract in-market buyers: a guide to Lookalike campaigns [Infographic]

February 26th, 2019

A Lookalike Audience is a way to reach new buyers who are likely to be interested in your VDPs because they are similar to your best existing customers on Facebook.  

Facebook Lookalike campaigns attract buyers of socio-economic status and behaviours similar to your current engaged VDP shoppers.

At sMedia, we have achieved buzz-worthy results with Lookalike Campaigns. In this post, I’ll show you how to do the same.

So, why should dealers bother with Facebook Lookalike audiences?

Marketing Efficiency

How to save 25% on your ad fees: breakdown of the “tech tax”

February 21st, 2019

The Automotive industry is no stranger to digital advertising.


Both US and Canadian markets are continuously increasing investment in digital advertising and marketing. eMarketer experts forecast consistent growth in digital ad spending for Automotive through 2020.

Engaged Prospect Metric

Why VDP engagement is key: the main metric you should chase

February 8th, 2019

In traditional dealership advertising – whether it’ radio, TV, newspaper or direct email – GMs usually use one metric to evaluate ROI (return on investment): how many people come through the door.

When dealerships adopt online marketing, they lose focus in vanity metrics that have little to no correlation with sales. Marketers start chasing traffic spikes, bounce rate, time on page, or a number of clicks and hit the wall with advertising campaigns. They target wide segments of unqualified traffic for low engagement at a high cost.

Ad spend becomes a liability rather than an investment.

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