Automotive Marketing Blog

Grow Car Sales

Top advertising techniques to stay ahead of the competition this spring sales season

March 6th, 2019

Spring is right around the corner, and you know what that means for dealers – vehicle sales season is coming up.

March is traditionally the biggest month of the year for car sales. In the US, vehicle sales plummeted in March 2018 compared to the previous year (according to Statista).


Vehicle sales of major car brands in the United States between December 2017 and December 2018 (in units)

Engaged Prospect Lookalike

How to attract in-market buyers: a guide to Lookalike campaigns [Infographic]

February 26th, 2019

A Lookalike Audience is a way to reach new buyers who are likely to be interested in your VDPs because they are similar to your best existing customers on Facebook.  

Facebook Lookalike campaigns attract buyers of socio-economic status and behaviours similar to your current engaged VDP shoppers.

At sMedia, we have achieved buzz-worthy results with Lookalike Campaigns. In this post, I’ll show you how to do the same.

So, why should dealers bother with Facebook Lookalike audiences?

Marketing Efficiency

How to save 25% on your ad fees: breakdown of the “tech tax”

February 21st, 2019

The Automotive industry is no stranger to digital advertising.


Both US and Canadian markets are continuously increasing investment in digital advertising and marketing. eMarketer experts forecast consistent growth in digital ad spending for Automotive through 2020.

Engaged Prospect Metric

Why VDP engagement is key: the main metric you should chase

February 8th, 2019

In traditional dealership advertising – whether it’ radio, TV, newspaper or direct email – GMs usually use one metric to evaluate ROI (return on investment): how many people come through the door.

When dealerships adopt online marketing, they lose focus in vanity metrics that have little to no correlation with sales. Marketers start chasing traffic spikes, bounce rate, time on page, or a number of clicks and hit the wall with advertising campaigns. They target wide segments of unqualified traffic for low engagement at a high cost.

Ad spend becomes a liability rather than an investment.

VDP Optimization

The best and the worst Financing type buttons for your VDP’s

February 5th, 2019

In the previous blog post on VDP optimization, we took a close look at a seemingly attractive “Test Drive” button group and how well such buttons actually convert leads.

Spoiler alert: “Test Drive” buttons don’t yield high conversion rates.

Another popular type of buttons visitors often encounter on dealers’ websites are Finance buttons. In this post, we will take a closer look at which Finance buttons have the highest chance of converting your visitors into warm leads.

Company Updates

sMedia named as one of the Top 5 Technology companies in Saskatchewan

February 1st, 2019

Katrina German, a tech consultant based in Saskatoon, identified 5 most innovative technology companies in Saskatchewan, and sMedia made the list!

Company Updates

sMedia receives funding from Espresso Capital

January 15th, 2019

sMedia team is happy to announce a closed funding round led by Espresso Capital.

 

Grow Car Sales

How to bring buyers back to your VDP: sMedia Retargeting vs Typical Retargeting

December 28th, 2018

Purchasing a car used to be a lot simpler for both – the customer and the dealer.

A customer would visit different lots and test-drive multiple vehicles, giving a salesperson the opportunity to gauge purchase intent. A salesperson would ask a customer for contact information before they leave and re-engage later with a warm prospect.

Now, customers prefer to do most of their research and consideration online.

VDP Optimization

How to optimize VDP for more leads: avoid the “Test Drive” trap | Video

December 27th, 2018

Many dealers we speak with tend to overlook the potential of their websites.

By not converting interested buyers into leads, marketing managers in dealerships are simply wasting costly ad traffic.

The antidote to a low-converting website lays in putting your data to work.

Company Updates

sMedia launches new website and blog

December 27th, 2018

The new, revamped sMedia website and blog are here right in time for 2019!

Our new website reflects the wide range of products and services we offer to the Automotive Industry and beyond.

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