Automotive Marketing Blog

Behind the Wheel

FACEBOOK IS MAKING CHANGES, AGAIN…

September 29th, 2022

It seems like every month there is another change that creates challenges for dealerships. Here’s another that may affect you…

“Starting on January 30, 2023, Meta will no longer support the ability for all sellers to create vehicle listings using a Facebook business Page, along with the vehicles tab and manage inventory tab in markets where this feature is currently available.” This will impact the U.S. and Canada.

Source: https://www.facebook.com/business/help/492940666175475

SO WHAT NOW?

Behind the Wheel

Data Can Transform Your Business – Here’s How

August 31st, 2022

Data is the buzzword right now, how to collect it, manage it, store it, and leverage it. Data Stacks, Data Lakes, First Party Data, Etcetera. 

  • Without data, you are just another person with an opinion
  • Without an opinion, you’re just another person with data

That’s because data doesn’t have any intrinsic value on its own. It is useful only when it is interpreted correctly and used to create positive changes within your company. 

Behind the Wheel

GA4 – What Dealers Need to Know

August 22nd, 2022

Google has announced that Universal Analytics will be officially replaced on July 1st, 2023. GA4, the latest version of Google’s analytics platform and the eventual replacement for Universal Analytics has been available since October 2020 but has not been widely adopted. This new analytics platform is largely focused on visitor engagement and event tracking.

When Should You Start with GA4? 

The short answer is now. 

Behind the Wheel

Hard & Soft Conversions

August 15th, 2022

There’s a lot of lingo out there when it comes to digital marketing, especially in the automotive space. 

At sMedia, we’ve run into a few scenarios where a vendor may be using a term like lead or conversion and it’s not totally clear as to what they’re referring to. We encourage our dealers and our team to clarify when they’re having conversations exactly what they mean, asking questions like “what are you counting as a lead?” and “what is a conversion in this report?” 

Vendor reports sometimes only measure those things that the vendor requires for their product or service to perform well. We, therefore, think it’s essential for dealers to have a solid understanding of terms like conversions, leads and attribution mean so that you can have better conversations with your vendors and your sMedia Customer Success Manager. 

Ready to learn? Read on.

Behind the Wheel

What is Attribution & Why Should Dealers Care?

August 10th, 2022

We know that shoppers don’t make decisions in a straight line. They’re researching their purchase all over the internet, it’s likely that they’ll visit your website multiple times in addition to seeing your ads, reading reviews, doing multiple google searches as well as visiting 3rd party sites…

So how do you know which of your marketing influenced their purchase decision?

Behind the Wheel

Smart Offer Case Study Shows 79X ROI!

July 25th, 2022

This week’s Behind the Wheel focuses on the impressive results dealerships have seen using sMedia’s simple and effective Smart Offer tool – to create a custom experience for potential buyers to convert more often. 

79X ROI from a lead tool is an impressive result, to say the least! But before we jump into those numbers, let’s explain why the dealerships using this tool are so excited about it. We’ll break it down into four categories: Time, Planning, Versatility, and Control.

Behind the Wheel

How To Unlock Opportunity on the Microsoft Network

July 18th, 2022

Every week on “Behind The Wheel” we look for an opportunity to provide some value to dealerships, and this week is all about real opportunity. Like how to reach new audiences with that all-important factor… money to spend. The Microsoft Network is a platform that allows you to advertise on Microsoft Edge, Microsoft Bing, MSN, Yahoo, DuckDuckGo, CBS Sports, Fox Business, and Outlook. (Some placements are not available to Canadian advertisers). 

Commonly overlooked by automotive marketers, the Microsoft Network is more valuable than most think. Let’s dig into why this might be an opportunity to generate more conversions for less.

Behind the Wheel

Microsoft Auto Ads are now available!

July 11th, 2022

Microsoft Auto Ads are now available at sMedia!

Microsoft Auto Ads replace simple blue links with personal, visual, intuitive, and adaptive ads to create a better consumer experience for your shoppers. Show relevant inventory at every stage of the buyer’s journey on the Microsoft Network. 

These inventory shopping ads get your vehicles in front of shoppers on Microsoft Edge, Microsoft Bing, Yahoo, and Duck Duck Go search engines, as well as ad placements on MSN, CBS Sports, Fox Business, and Outlook.

Behind the Wheel

The GA4 Standards Council is Working for You

July 4th, 2022

sMedia is happy to announce that we are a founding member of the Automotive Standards Council for GA4! 

The newly established Automotive Standards Council consists of thought leaders from the automotive industry who want to establish a set of standards for the new GA4 analytics platform. Council members will come together to establish a baseline for Google Analytics 4 tracking and event measurement.

Behind the Wheel

Technician Recruiting Tips

June 27th, 2022

Here at sMedia, we are helping auto dealerships manage digital transformation by empowering their teams through tech enablement. (And also recreation, real estate, and electronics sellers.) Our Behind The Wheel blog is here to help answer some of the tough questions like GA4 (coming soon), and provide expert analysis and updates on topics and tools that impact the industry.

As if chip shortages weren’t enough, the industry is faced with a massive mechanic shortage. Our People and Culture expert delves into some of the whys, and what you can do to improve your mechanic situation.

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