Automotive Marketing Blog

Thoughts from the Office

Shotgun vs Laser Focused. Exploring Traditional vs Digital.

October 27th, 2020

At a young age I experienced the classic experience of my dad setting up tin cans at my uncle’s farm for target practice with a pellet gun. You can rest assured that the squirrels were safe that summer, as I didn’t even hit the cans my dad set up for me. (I was young… okay?!)

Grow Car Sales

Helping Dealerships Navigate Covid-19

May 20th, 2020

At sMedia we pride ourselves on never staying still. When COVID-19 hit, we kicked our collective innovation into high gear to provide solutions and offer value at no cost to dealerships affected by COVID-19.

Grow Car Sales

How to avoid RDR and hit sales targets before Q4

December 17th, 2019

Remember the last time you were relying on Retail Delivery Registration (or RDR) to hit your monthly targets?  

Every Q4 dealers face a harsh reality – the sales targets add up from previous months. Dealers often have to turn to RDR as they barely hit yearly sales targets.

With the growing demand of sales targets from the OEM, not to mention mid-month target change at times, how do you keep up in this volatile landscape?

Company Updates

sMedia opens a new office with a results-only work environment

November 14th, 2019

When you walk into a new spacious office of sMedia, you won’t find a room of company’s CEO, Marshal Finch. In fact, you won’t find anyone’s room – sMedia has adopted an activity-based working. 

“Our team can choose between a variety of different work stations, each designed for a specific activity – quiet space, sales call, brainstorming area etc.” Marshal says. “No one has a single dedicated workplace, but they can work in the kind of space that best supports the type of work they are doing on any given day.”

Marketing Efficiency

Dealerships: are you wasting advertising dollars on poorly merchandised inventory?

October 8th, 2019

It’s no secret that dealerships invest a significant amount of money on their advertising. You could probably open your email right now and find a new opportunity to spend $1000, but should you? What happens when you have seemingly great campaigns but you still aren’t getting results? 

Company Updates

sMedia is #1 fastest-growing company in Saskatchewan in 2019

September 20th, 2019

sMedia is Saskatchewan’s Fastest-Growing Company in 2019.

“Since the beginning, we aimed to create more local jobs and contribute to Saskatchewan’s economy,” says Marshal Finch, sMedia CEO.

Company Updates

sMedia becomes the 30th fastest-growing company in Canada in 2019

September 12th, 2019

Today, Canadian Business recognized sMedia as the 30th fastest-growing company in Canada in 2019! We are thrilled to be among the most ambitious, innovative and successful businesses in Canada.

Company Updates

sMedia becomes a finalist for the Abex Export Award

August 20th, 2019

We are thrilled to announce that sMedia is one of the Finalists of the Saskatchewan Chamber’s 2019 ABEX Award in the Export category.

Events

sMedia CEO Marshal Finch discusses how AI helps automotive businesses and consumers in the space

July 11th, 2019

sMedia CEO Marshal Finch talks AI to the Automotive Marketplace at Investing News

*The interview originally appeared on Investingnews.com Interview conducted by Georgia Williams; article text by Dorothy Neufeld.

Company Updates

sMedia launches Vroomance – the largest vehicle marketplace in the world

May 20th, 2019

Today at the Collision conference in Toronto, sMedia is launching Vroomance – the world’s largest car marketplace that aggregates more vehicles than all other car marketplaces combined. Vroomance provides the most accurate, up-to-date market data on 16 million vehicles, while the second closest car search engine gives access to only 4.5 million cars.

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