About Us

Explore our journey from humble beginnings to becoming an innovative leader in the automotive industry. Discover our milestones, certifications, partnerships, and awards that showcase our commitment to client success and industry innovation.

sMedia 2018 team photo upscaled.

Our History


sMedia was founded in 2011 by three individuals who started working together at a dealership showroom. Initially, they shared a single desk, and later moved to the dealer keyroom to set up their first office.

2013 - 2018

Between 2013 and 2018, the team worked on developing an Inventory Scraper for Dynamic Inventory and launched Engaged Prospect Metric, which significantly improved campaign measurements. During this time, sMedia also became Google and Facebook channel partners in the Automotive industry.


In 2019, sMedia had 600 dealership customers, a testament to the value they delivered.

2021 - 2022

In 2021 and 2022, the team was busy with the relaunch of their Smart Offer lead generation tool, and the launch of their Attribution Beta. As a result of their continued dedication to providing exceptional service, sMedia joined the Automotive Standards Council for GA4 as a founding member and became a Google Premier Partner.


Fast-forward to 2023, and sMedia is proud to announce a rebranding initiative and the expansion of their attribution suite, Attributely. The team is excited to continue their journey, providing innovative solutions to their customers in the Automotive industry.

Our Achievements

At our company, we take great pride in being certified partners of both Google and Microsoft Advertising. These partnerships signify our expertise in utilizing the full range of tools and resources provided by these tech giants, enabling us to help our clients achieve their business goals.

sMedia is proud to have received several prestigious recognitions, including being a founding member of the Automotive Standards Council for GA4. This affiliation reflects its commitment to delivering exceptional services and staying at the forefront of industry trends.

We have also been named one of Canada’s Top 500 Fastest Growing Companies by Canadian Business and Maclean’s for three consecutive years, and two consecutive years by The Globe and Mail.

sMedia is honored to receive these recognitions and is committed to maintaining its growth trajectory while providing exceptional solutions to its clients.

How we Help

Engaged Prospect Metric

sMedia’s Engaged Prospect Metric is a robust tool designed to assess the effectiveness of automotive digital marketing campaigns. By tracking and analyzing user engagement data, including clicks, time spent on websites, and pages visited, this metric offers a comprehensive view of campaign performance. With sMedia’s expertise, clients can optimize campaigns for better engagement, higher conversion rates, and increased ROI, staying ahead of the curve in the ever-evolving digital landscape.

Attributely is an advanced attribution suite providing in-depth insights into marketing campaign performance across various touchpoints. Utilizing machine learning and data analysis techniques, it analyzes user behaviour across channels such as social media, search engines, and websites to help automotive businesses understand marketing impact, allocate resources effectively, drive conversions and sales. With a user-friendly interface and customizable dashboards, Attributely enables data-driven decisions to maximize ROI and drive growth.