Achieving targets, attracting new customers, and engaging with previous and current clientele. As a professional in the automotive industry, you’re responsible for so many facets that it can be overwhelming. So when you’re asked, “Are you in charge of attribution?”, it can feel like just another item on an already overloaded plate. But that’s why you have a marketing team, right?
Of course, there are service providers and dealer partners who specialize in attribution. You might be wondering if it’s worth it to take attribution off of your marketing team’s plate and hand it off to a third party, but is that the right fit? There’s a cost associated with it, and since you’re staffing a few professional marketers already, does it make sense to invest even more into that department?