Are you paying attention to your attribution model?
Picture someone managing a dealership service department, constantly addressing staffing issues, putting out fires with difficult customers, and managing the on-the-ground details every day.
Sound familiar? It can be challenging – to say the least – to focus on improvement and growth, especially for your marketing budget that’s paltry compared to the one the sales team has.
Customer loyalty and retention are critical to your success. However, achieving customer loyalty and retention can be challenging in an industry where competition is fierce, even between departments working towards many of the same goals, albeit at different stages of the customer journey.
The key to retaining your customers and building brand loyalty is to know what drives them, from pain points to perks and more. These pain points drive their behavior and ultimately, their consumer journey.
Attribution plays an essential role in achieving these objectives – making the most of whatever ad spend you’re allotted for service campaigns – so your service department can flourish.
But how can you monitor campaign performance, marketing effort, and differentiate between situational factors and internal attribution? It’s challenging!
