In the ever-evolving digital age, data privacy has become an increasingly important factor in the way we do business. This is especially true in the automotive industry, where car dealerships are struggling to keep up with customer attribution details due to new privacy laws.
There’s no question that safely using and storing data is important, and every one of us wants our data protected too. But these data privacy laws affect analytics data. It matters to car dealership owners, general managers, and marketing managers especially. Explore what the challenges are and how you can navigate the murky waters.