This week’s Behind the Wheel focuses on the impressive results dealerships have seen using sMedia’s simple and effective Smart Offer tool – to create a custom experience for potential buyers to convert more often.
79X ROI from a lead tool is an impressive result, to say the least! But before we jump into those numbers, let’s explain why the dealerships using this tool are so excited about it. We’ll break it down into four categories: Time, Planning, Versatility, and Control.
Every week on “Behind The Wheel” we look for an opportunity to provide some value to dealerships, and this week is all about real opportunity. Like how to reach new audiences with that all-important factor… money to spend. The Microsoft Network is a platform that allows you to advertise on Microsoft Edge, Microsoft Bing, MSN, Yahoo, DuckDuckGo, CBS Sports, Fox Business, and Outlook. (Some placements are not available to Canadian advertisers).
Commonly overlooked by automotive marketers, the Microsoft Network is more valuable than most think. Let’s dig into why this might be an opportunity to generate more conversions for less.
Microsoft Auto Ads are now available at sMedia!
Microsoft Auto Ads replace simple blue links with personal, visual, intuitive, and adaptive ads to create a better consumer experience for your shoppers. Show relevant inventory at every stage of the buyer’s journey on the Microsoft Network.
These inventory shopping ads get your vehicles in front of shoppers on Microsoft Edge, Microsoft Bing, Yahoo, and Duck Duck Go search engines, as well as ad placements on MSN, CBS Sports, Fox Business, and Outlook.
sMedia is happy to announce that we are a founding member of the Automotive Standards Council for GA4!
The newly established Automotive Standards Council consists of thought leaders from the automotive industry who want to establish a set of standards for the new GA4 analytics platform. Council members will come together to establish a baseline for Google Analytics 4 tracking and event measurement.
