Purchasing a car used to be a lot simpler for both – the customer and the dealer.
A customer would visit different lots and test-drive multiple vehicles, giving a salesperson the opportunity to gauge purchase intent. A salesperson would ask a customer for contact information before they leave and re-engage later with a warm prospect.
Now, customers prefer to do most of their research and consideration online.
Many dealers we speak with tend to overlook the potential of their websites.
By not converting interested buyers into leads, marketing managers in dealerships are simply wasting costly ad traffic.
The antidote to a low-converting website lays in putting your data to work.
The new, revamped sMedia website and blog are here right in time for 2019!
Our new website reflects the wide range of products and services we offer to the Automotive Industry and beyond.
