Generic marketing on VDP
Unnecessary pop-ups, banners and sticky bars destroy
the website experience and prevent buyers from
contacting your dealership
Incentives at the right place,
at the right time
Instead of pushing all offers indiscriminately, Smart Offer presents a coupon to a buyer when they are most likely to convert into a lead.
Smart Offer converts Engaged Prospects on your VDPs with timely and relevant “next action” experiences
How Smart Offer works
Find Engaged Prospects
We track behavioural cues of your VDP traffic to spot Engaged Prospects – buyers who are actively shopping for the cars you have on the lot
Relying on machine learning, we determine when a buyer displays the highest purchasing intentto compliment their buying journey
Convert buyers into leads
Triggered by behavioral characteristics, Smart Offer displays a banner incentivizing a buyer to leave their contact information in return for a discount
Indy Honda partnered with sMedia to bring Engaged Prospect back to VDPs they were most interested in and incentivize them with a Smart Offer coupon.
In total, Indy Honda invested $600/month not including the margins they sacrificed from their 200$ off coupon. The solution yielded 44 website leads, of which 11 were closed with Cost per Acquisition $54.54
Campkins RV Center
Campkins RV Center implemented Smart Offer to increase the effectiveness of their website. Their close rate hovers 10%.
Out of 50 coupon fill outs, 5 deals are potentially going to close. Considering an average $10k made per sale and $100 Smart Offer cost, the ROI of sMedia solution reaches up to 500x.
With Smart Offer, Campkins RV Center puts discount money in the right place.