Smart Offer

Increase website leads with precise
VDP targeting

Generic marketing on VDP
creates clutter

Unnecessary pop-ups, banners and sticky bars destroy
the website experience and prevent buyers from
contacting your dealership

Generic marketing IMG

Incentives at the right place,
at the right time

Instead of pushing all offers indiscriminately, Smart Offer presents a coupon to a buyer when they are most likely to convert into a lead.

Smart Offer converts Engaged Prospects on your VDPs with timely and relevant “next action” experiences

How Smart Offer works

Find Engaged Prospects
1

Find Engaged Prospects

We track behavioural cues of your VDP traffic to spot Engaged Prospects – buyers who are actively shopping for the cars you have on the lot

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Perfectly-timed delivery

Relying on machine learning, we determine when a buyer displays the highest purchasing intentto compliment their buying journey

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Perfectly-timed
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Convert buyers into leads
3

Convert buyers into leads

Triggered by behavioral characteristics, Smart Offer displays a banner incentivizing a buyer to leave their contact information in return for a discount

Technically speaking

Non-intrusiveWe present an offer when we spot buyer intent. You don’t have to worry about annoying your traffic
Perfectly timed deliveryAdvanced algorithms determine when a buyer is most likely to convert
Customizable offersDon’t guess. Test multiple offers simultaneously for both pre-owned and new vehicles
Device-friendlyOffers are delivered to buyers regardless of the device
Right to your CRMWe connect to most CRM platforms, ensuring no lead falls through the cracks
No hassleWe’ll get you up and running in less than 24 hours

The Results

Indy Honda

Indy Honda partnered with sMedia to bring Engaged Prospect back to VDPs they were most interested in and incentivize them with a Smart Offer coupon.

In total, Indy Honda invested $600/month not including the margins they sacrificed from their 200$ off coupon. The solution yielded 44 website leads, of which 11 were closed with Cost per Acquisition $54.54

Indy Honda
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Campkins RV Center

Campkins RV Center implemented Smart Offer to increase the effectiveness of their website. Their close rate hovers 10%.

Out of 50 coupon fill outs, 5 deals are potentially going to close. Considering an average $10k made per sale and $100 Smart Offer cost, the ROI of sMedia solution reaches up to 500x.

With Smart Offer, Campkins RV Center puts discount money in the right place.

Help buyers choose your dealership

Get more website leads and stay ahead
of local dealers

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