The universal digital metric
that drives sales
An engaged user is a potential customer that shows high purchase intent while browsing your vehicle detail pages.
There is a problem with conventional ad metrics.
All digital vendors have different key
performance indicators (bounce rate, average session, page views etc.)
No relation to sales
These performance indicators show the health of a campaign but alone they fail to have any direct relation to sales.
Fragmented Lead Sources
Only half of your customers will contact you in advance. Lead forms and phone calls are only half of the picture.
In order to successfully manage something, you first need to be able to track it.
As a General Manager, you receive endless reports from marketing vendors, each filled with endless pages of data and 100’s of metrics. All of this data is worthless unless you are able to translate it into an actionable insight.
When a sales person is working a deal they pay attention to a customer’s body language, tone, and inflection. With this information the sales person can tell whether or not a customer is interested in buying. Your website can do the same.
When a shopper is browsing your website, they are giving us tons of information we call their digital body language. We are able to analyze the behavioral indicators of your customer’s digital body language and condense it down into one easy to understand metric called Engaged User.
Our studies have proven these behavioral indicators to be the highest correlated statistic to sales. Engaged User Metric shows us how many serious buyers you have on your website at any given time.
Make digital marketing decisions based off an actionable insight that is highly
correlated to car sales. As a dealership you can:
Move your inventory
Monitor inventory that is under performing and focus the extra needed attention to increase deliveries.
Discover which current digital vendors are helping grow your business and which ones are not.
Valuable insight on which campaign strategies are generating results and which ones are not.
Benchmark digital providers
Transparently assess your current digital marketing providers and learn which strategies are delivering results.
Benchmark dealers in Group
Discover which dealers in your group are under performing and sMedia’s resources to get them back on track.