Automotive Marketing Blog

Grow Car Sales

How to bring buyers back to your VDP: sMedia Retargeting vs Typical Retargeting

December 28th, 2018

Purchasing a car used to be a lot simpler for both – the customer and the dealer.

A customer would visit different lots and test-drive multiple vehicles, giving a salesperson the opportunity to gauge purchase intent. A salesperson would ask a customer for contact information before they leave and re-engage later with a warm prospect.

Now, customers prefer to do most of their research and consideration online.

VDP Optimization

How to optimize VDP for more leads: avoid the “Test Drive” trap | Video

December 27th, 2018

Many dealers we speak with tend to overlook the potential of their websites.

By not converting interested buyers into leads, marketing managers in dealerships are simply wasting costly ad traffic.

The antidote to a low-converting website lays in putting your data to work.

Company Updates

sMedia launches new website and blog

December 27th, 2018

The new revamped sMedia website and blog are here!

There’s no better way to celebrate 2019 than to start it with the new sMedia website and blog.

Our new website reflects the wide range of products and services we offer to Automotive industry and beyond.

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