We take pride in being a socially responsible, data focused agency on the cutting edge of digital online advertising.
SaskTel Select Wi-Fi Online
Refined targeting increases ROI.
We used sophisticated behavioural and in-market targeting to target advanced mobile users most likely to need the SaskTel Select Wi-Fi network.
Over the course of the campaign, we constantly optimized placements, geotargeting, time-of-day targeting, and device targeting to show SaskTel’s ads to consumers most likely to engage.
Overall, our targeting and optimization allowed us to stretch SaskTel’s dollars to the max.
Papa Murphy’s Online Launch
sMedia developed a comprehensive online marketing campaign for Papa Murphy’s.
From Twitter, Facebook, Google Adwords and YouTube – we layered digital channels and used advanced targeting to reach the right users at the right time.
Since mothers make the majority of household decisions, they were our primary target.
The Myers Auto Group
The Myers Auto Group approached us with a fun fresh idea. We took that idea, made an awesome commercial for YouTube and placed that commercial in front of people in the market for a vehicle.
In Market Buyers: Targeting based on purchase intention. In Market Buyers is an advanced targeting feature that allows us to identify behavioural indicators that signal purchase intention.
Rosetown Mainline Motors
Rosetown Mainline Motors uses our proprietary software, ‘sMedia Inventory’, as well as our custom animated YouTube commercials. The score card came in: We doubled VDP views and increased their close ratio by 240%
Here’s what they had to say:
“The guys over there are extremely friendly, professional, and knowledgeable. I’m not an analytical or digital marketing expert by any means, and I don’t have to be. They take care of everything, and I can see their expertise in the results.” – Scott Murdoch, Multimedia Manager, Rosetown Mainline Motors